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Caterpillar

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M'illumino di Meno - English

M'illumino di Meno | Aderisci | Decalogo | Grafiche | Contatti | English

M’illumino di Meno represents the Italian national day of energy-saving and sustainable lifestyles: it was launched in 2005 by Caterpillar, the daily radio show, and Rai Radio2, its broadcaster, to ask their listeners to turn off all the unnecessary lights e rethink their consume.

This annual campaign is back on March 6th, 2020, and this year it’s dedicated to increasing the amount of trees, plants and green around us.

There are dozens of Italian Municipalities and companies already planting new trees.
The City of Milan will plant 3 million trees by 2030.
The “Laudato si’” communities will plant 60 million trees, one for each Italian, following Pope Francis’ lesson.
Companies who believe in the green economy plant new trees.
Ethiopia just planted 350 million trees in a single day.

Caterpillar’s invitation to its listeners is therefore to plant a tree, because trees feed on carbon dioxide.
Trees are the natural instrument to reduce the main cause of greenhouse gas’ increase into the Earth atmosphere, hence of temperature rising.
Trees and plants emit oxygen, they act as pollution filters, prevent soil erosion and help regulate temperature. Trees are wonderful machines to reverse climate change.
In order to slow down the global warming, it’s necessary to change the way we consume, to switch to renewable energies, to eat less meat, to rationalize transportations. Effective remedies in the long run, for sure. But we’re running out of time and the global thermometer keeps rising. So let’s all plant trees. Scientists around the world agree: reforestation.

Caterpillar invites Municipalities, schools, companies, associations and normal people to plant a limetree, an oak, an alder, a beech. But also some rosemary, juniper, sage or heather: anything you could plant on your balcony. A geranium on the windowsill, and marjoram, basil, thyme and parsley: let’s plant a garden at the bottom of a window. Let’s event plant pansies, hydrangeas and petunias in vases hanging on the the wall. Let’s plant some catnip.

Since the beginning of M’illumino di Meno (2005) the world has changed a lot. Energy efficiency has become a relevant economic issue: the old incandescent light bulbs, that the campaign invited to replace with the energy-saving ones, just don’t exist anymore. But turning off the lights and attesting one’s concern about humanity’s future, remains a concrete action, not only a symbolic one, and a very participated one.

Italian piazzas and iconic monuments go lights-out for one night – the Bending Tower in Pisa, the Coliseum in Rome, the Amphitheatre of Verona – just like the Presidential Palace, the Italian Senate, the Chamber of Deputies as well as many citizens’ houses. Joining M’illumino di Meno, the Eiffel Tower in Paris, the Foreign Office and the Prater’s Big Wheel in Wien turned off their lights. Hundreds of museums around Italy arrange guided tours in the dark, schools hold talks about green energy, restaurants host dinner by candlelight, and many piazzas plan astronomical observations taking advantage of the reduced light pollution.

Since 2005, together with M’illumino di Meno we turn off our lights to celebrate energy saving and sustainable lifestyles.
This year, on March 6th 2020, let’s turn off the lights and plant a tree. A tree sheds light.

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